Being Remarkable – Better Isn’t Good Enough

In this day and age, being the best or better isn’t good enough! You need to be remarkable to really stand out and get ahead…..

There is so much of everything today that we feel lost in this huge information ocean. There are so many sites, news, books, products, and services and so much of everything else you can imagine…..

On the other hand, as a future, or current, entrepreneur you want to get maximum exposure, to present yourself to the public and sell your products, services, etc. But with every new day it becomes harder and harder. You can not even be noticed in the variety of new ideas, new trends, and new products.

You have to be different; you have to become outstanding in order to be noticed. You should look like a purple cow to attract attention and to be able to offer high quality services and products.

Seth Godin has written a killer book “Purple Cow”. And it is all about how to become remarkable. I have bought this book and I am impressed! I recommend it to you for reading.

According to Seth in order to be remarkable, you should:

- Commit yourself to do the things today better than yesterday. Much better. Every day.

- Average is for losers. You should be remarkable to your target audience.

- Be extreme. Shock others in some way, attract their attention and keep it.

- Get to the edge. The remarkability is on the edges – best, biggest, smallest, fastest.

- Be exciting, not boring.

- Don’t be afraid to be remarkable.

- Change yourself, improve and grow constantly.

Do not allow others to move your cheese!

If you put the Empire State Building besides the John Hancock building what will you see? Just two big buildings. But what will happen if you put Empire State beside a Shell gas station? Which will you pay more attention to? Which one is remarkable and which one is just a building?

I love this saying and it is totally pertinent here…… “The only difference between ordinary and extraordinary is that little bit extra!”

Go the extra mile today!

Years ago it was enough to be better than others and you could become popular. Your product could create an image of a top quality product and you could get to the top, but not any more. To be better is just not enough.

In a world so full of mediocrity, it really wont take that much to stand out and be remarkable! Being better is not good enough – start being the best, show your individuality to the world – start on your path to being remarkable now!

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This entry was posted on Tuesday, June 30th, 2009 at 11:56 pm and is filed under Self Improvement Top Tips, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.